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The domestically produced electric forklifts have abandoned the previously strong million mile battery, the ternary lithium battery, and switched to the slightly inferior performance lithium iron phosphate battery.

You should know that in this era where it is relatively easy for consumers to speak up, as long as manufacturers do something, the speed of various new media dissemination is extremely fast, especially when it appears to be completely "pitying" consumers on the surface. Why do I use quotation marks? I will talk about it later.

Let's first talk about whether the operation of replacing batteries is reasonable. In fact, in the process of domesticating some imported forklifts, reducing configuration and using slightly inferior materials are common means for manufacturers to reduce costs and optimize domestic prices. This is not a new thing for consumers, but it is actually a win-win situation. For manufacturers, domestication is beneficial for foreign brands to better land in the domestic market, Moreover, after reducing costs, if entering the automotive market at an appropriate price, especially for star car companies like Tesla, it has strong competitiveness. For consumers, foreign brands are more popular than domestic brands. After all, in order to be able to drive imported cars, while ensuring vehicle safety and stability, sacrificing some value-added configurations to lower the price, Making it affordable for consumers, and compared to domestic brands, the resale value of imported cars is relatively high, which is a very realistic thing. From the perspective of consumers, such a win-win result is not unacceptable.

Why did Tesla's battery replacement incident attract so much attention this time? On the one hand, the reason is that Toyota is an absolutely well-known brand in the field of electric forklifts, and any news about it will be amplified and interpreted by the media. In addition, it has indeed had some friction with consumers during the actual process of entering the domestic market. On the other hand, in the process of localization, customers who are interested in purchasing will be very concerned about what aspects will be reduced after localization, after all, this is related to their actual driving experience in the future.

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