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As we all know, auto companies often release their sales targets for the next 5 or 10 years on the anniversary, but Dongfeng Co., Ltd.'s 15th anniversary "Green 2022 Plan" focuses on green manufacturing: "By 2022, output energy consumption and VOC emissions will be reduced by 20% and 50% respectively compared with 2017, forming a new mode of resource recycling".

In fact, as early as February this year, Dongfeng Co., Ltd. released a new medium-term business plan for TRIPLEONE in Beijing: by 2022, it will achieve an annual sales volume of 2.6 million vehicles and an annual operating income of 300 billion, ranking among the top three auto manufacturers. The "Green 2022 Plan" mentioned that before 2022, electric vehicle&e-POWER will account for 30% of the total sales, that is, 780000 vehicles.

As mentioned in the medium-term business plan earlier, the sales of Dongfeng Qichen and Dongfeng Infiniti will increase three times by 2022. The reporter found that the sales volume of Dongfeng Qichen exceeded 75000 vehicles in the first half of the year, with a year-on-year growth of 17.5%; On the other hand, the sales volume of Dongfeng Infiniti fell to 11500 vehicles in the first half of the year, down 9.8% year on year, which is far from the long-term goal of breaking through 150000 vehicles by 2022 mentioned by Lu Yi, general manager of Dongfeng Infiniti at this year's Beijing Auto Show.

The reporter of Securities Daily noticed that when the media asked, "How to coordinate the four brands to complete the medium-term business plan?", Dongfeng Limited adopts an evasive attitude. However, Ma Zhixin, vice president of Dongfeng Co., Ltd., also mentioned that Nissan had previously given priority to the needs of European and American markets when developing new cars, but now it has all changed to the needs of Chinese consumers first.

To be the top seller of electric vehicles in China

At the press conference of "Green 2022 Plan", Zhou Xianpeng, Executive Vice President of Dongfeng Co., Ltd., highlighted that Dongfeng, Nissan, Qichen and Infiniti, the four brands of Dongfeng Co., Ltd., will jointly promote 20 electric vehicles, and 100% localization of key electric parts within three years, so as to begin to layout resource reuse. So as to achieve the goal of China's electric vehicle brand by 2022.

Elton Gushuo, vice president of Dongfeng Co., Ltd. and general manager of Dongfeng Nissan Passenger Vehicle Company, denied that Dongfeng Co., Ltd. was making electric vehicles to meet the requirements of the double point policy. "In terms of power, we have introduced Nissan's latest electric power system into the Chinese market from" Xuanyi Pure Electric ", and then we will also introduce e-POWER and VC-TURBO (variable compression ratio turbocharged engine) into China," Ma Zhixin said, VC-TURBO has been installed in the Infiniti QX50, which will be installed in other models by the end of this year, and then these intelligent power will be introduced into all products.

Dongfeng Co., Ltd. President Uta Cheng said that the growth of cars in the current Chinese market is largely due to the growth of electric vehicles and exports. He believed that the market share of electric vehicles in the Chinese car market will continue to grow. "At present, we have introduced Nissan Intelligent Technology into the core models of the four brands, and finally ensure that we achieve the success of TRIPLEONE.".

Localization of intelligent interconnection system

"China's automobile industry is facing a period of strategic opportunities for reshuffling, and the emergence of new energy vehicles and the boom of smart technology are two important cores supporting this period of opportunities." Zhou Xianpeng, Executive Vice President of Dongfeng Co., Ltd., said that the company will seize the opportunity of industry change, increase investment in smart technology, and accelerate the development of intelligent driving, intelligent power, intelligent connectivity, and intelligent management.

In terms of intelligent interconnection, Dongfeng Co., Ltd. independently developed a new generation of intelligent Internet of Vehicles platform on the basis of Nissan Smart Line technology, defined the Internet of Vehicles ecology, launched excellent applications, and provided continuous and scalable online services. Based on intelligent interconnection technology, Dongfeng Co., Ltd. carried out a time-sharing lease model pilot, including shared travel, and started the exploration of service-oriented transformation.

"Compared with Chinese brands, joint-venture car enterprises lag behind in smart Internet applications, which is one of the reasons for the rapid growth of independent brands in recent years." Cui Dongshu, secretary-general of CCCC, said earlier.

At present, Dongfeng Limited is also struggling to catch up. Ma Zhixin told the Securities Daily that, in order to meet the needs of Chinese consumers, Dongfeng Co., Ltd. has cooperated with Tencent, Gaode Maps, Science and Technology University Xunfei, etc. The smart Internet functions carried on Qichen D60 and Dongfeng Nissan Powerful are very popular from the perspective of consumers, and will be introduced into more products in the future.

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