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2. 'Micro consumer ecology' is the foothold

The number of charging stations is not proportional to the sales of new energy vehicles, and is only one aspect of vigorously developing the charging station industry. From the perspective of the industrial chain, the ultimate goal may be to build a comprehensive industrial ecosystem based on charging stations, and to maximize the economic benefits of charging station construction.

The traditional fuel truck refueling station not only refuels cars, but also forms an entire micro consumption ecosystem around refueling stations. Currently, the vast majority of gas stations in China are equipped with facilities such as convenience stores, bathrooms, and rest areas. Consumption generated outside of car refueling is also an important way for gas stations to generate revenue.

On the contrary, in the current construction of charging stations for new energy vehicles, private household charging stations are excluded. Currently, public charging stations are mostly installed in community (residential) parking lots or charging stations, and the surrounding supporting infrastructure and consumption places are relatively lacking.

It can be understood that although the current charging pile industry has experienced a rapid upward trend for several years, it is still in a relatively early stage. As the charging pile industry enters a trillion level market, building a consumer ecosystem with charging piles as the core may be a development trend.

Why are charging stations "forgotten"?

The next trillion dollar market is a low-key presence.

Charging stations, as an essential part of the development process of the new energy vehicle industry, have always had relatively limited market attention and popularity compared to other sectors such as vehicle companies and the power lithium battery industry chain.

According to the theory of intelligent relativity, although the production and sales of new energy vehicles have experienced significant increases in the past few years, their ownership proportion is still not high. According to data from the Passenger Transport Association, the retail volume of narrow passenger vehicles in China in February 2021 was 1.177 million units, a year-on-year increase of 371.9%.

According to EVProbe data, the sales volume of new energy vehicles in China in February this year was 98000 units, a year-on-year increase of 807.7%. Based on two comprehensive data, it can be seen that the sales of new energy vehicles accounted for only 8.3% of all vehicle sales in February.

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