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Yao Lingchun, Secretary General of the Zhejiang Battery Industry Association, stated that the current price reduction of batteries is also due to the complex economic situation at home and abroad. The people are relatively tight on their money and electric vehicles are not very marketable. In order to recover funds, batteries as accessories naturally have to be discounted and promoted.

Experts also specifically mentioned the price war launched by large companies to seize market share. Yao Lingchun confirmed that except for Zhejiang, large companies in Inner Mongolia, Jiangxi, Guangxi and other places have all taken expansion actions. Xu Hong further pointed out that in order to gain an advantage in the industry reshuffle, large companies have lowered prices, making it difficult for medium-sized companies with an annual output of about 10 million batteries and an annual output value of around 1 billion yuan to sustain themselves. Eventually, they chose to exit or accept mergers and acquisitions.

Cao Guoqing, Deputy Secretary General of China Battery Industry Association, believes that the purpose of the current national policies is to reverse the current situation of excessive battery production and low-level competition. Merger and restructuring refer to policy orientation. Only by increasing industry concentration can we ensure the company's environmental investment and ensure the healthy development of the industry. In this sense, fierce competition cannot be prevented.

Small companies avoid winter, big companies shoulder the burden

Yao Lingchun believes that price wars are an important means of competition. At present, the price war is very fierce, but we are also very calm that the company is losing money in order to survive.

Xu Hong reluctantly stated that industry organizations cannot or cannot manage pricing issues. We can only appeal to the company to prevent Cut throat competition to maintain the healthy development of the industry. She said that big companies launching price wars should recognize that industries like batteries cannot form a dominant position, as companies need to be supported by efficiency.

Zheng Wei's advertisement told reporters that according to the current competitive situation, the entire industry has no money to make, and the company has no potential for development, let alone environmental investment. Competition and cooperation are the direction of market development, and excessive competition can harm everyone.

Yao Lingchun predicts that the price of batteries will likely rebound only after small and medium-sized companies are eliminated in large numbers and there is a contradiction between supply and demand. The harshness of the shuffling process may be more evident in the first half of next year.

Industry insiders point out that some small companies are currently avoiding the harsh winter of the industry by giving workers holidays and reducing production. However, due to industry reshuffling, significant results cannot be achieved in a short period of time. Some large companies still have to bear the burden in order to maintain their original market share and continue to expand their market share, and the risks they face will undoubtedly be even greater.

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