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Some small and medium-sized company owners told reporters that the prices in mid September have decreased by nearly 20% compared to the beginning of the year. After deducting the original rebate of 7 to 8 points, the overall price reduction has exceeded 10%. The profit margin of this industry is at most 10 points, so the prices in mid September are basically on the brink of breakeven. The price reduction of 5 yuan per battery in the fourth quarter announced that the industry has suffered a comprehensive loss.

Industry insiders analyze that with the slow process of de inventorying and intensified competition in the market downturn, the industry wide price reduction efforts may increase next year.

In addition, there are some extra staff who are also impacting the Price system of the industry. Xu Hong, secretary-general of the Lead–acid battery professional committee of the Chinese Electrotechnical Society, said that after last year's industry rectification action and the implementation of the "Battery Industry Access Conditions" in the first half of this year, the number of battery companies has dropped from more than 3000 to less than 500, but there are also some guerrilla style underground plants, which are unlicensed, low cost, and even low transportation costs in local regional markets The advantages of timely after-sales service also bring considerable pressure to the industry.

Industry reshuffle makes fierce competition inevitable

Several industry insiders attribute the current price war to changes in the market. In response to the sluggish peak season this year, Xu Hong believes that an important reason is that the electric bicycle market, as the backend of the industry chain, has reached a certain degree of saturation, making it impossible to see the previous 10% rapid growth rate again. Zheng Weiguang introduced that after last year's rectification, the industry generally believed that the market would perform well this year, leading to a significant expansion of production, resulting in a large amount of hoarding. Currently, the market needs to reduce prices to digest inventory.

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