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Recently, Christopher Gu é rin, the global CEO of Nexans, a French cable giant, was very interested in China's rapidly developing new energy vehicles and new energy market when facing the reporter of Economic Observer Network. He was ready to quickly carry out more layout in these two fields.

Christopher Gu é rin came to China quickly after assuming the post of CEO in July and talked with the Chinese media for the first time about the future investment and development plans of Nike in China. "This time in China, I will officially announce that the Nexans Group will introduce the cable product for automation - robot automation cable into the Chinese market and realize local production. At present, we have already realized the application of robot automation cable in the European market. I hope this technology can be applied well in the Chinese market to serve local customers." Christopher said.

Nike, which entered the Chinese market in the 1980s, currently has four major markets in China, namely, energy and data infrastructure, energy resources, transportation and construction. It also has two wholly-owned enterprises, namely, Nike Electronics (Tianjin) Co., Ltd. and Nike (Suzhou) Cable System Co., Ltd., and a joint venture, Nike (Yanggu) New Rihui Cable Co., Ltd.

In its view, China's development is accelerating, and Nike is also accelerating this pace. In the future, 60% of the business will come from emerging markets, and energy and transportation will be the focus of Nike. Whether it is traditional power transmission or wind power, solar energy and other renewable energy markets, Nexans will actively participate.

It is reported that Nexen's energy business in China is mainly concentrated in high, medium and low voltage undersea, underground and overhead power transmission and distribution networks, onshore and offshore oil and gas, thermal power plants, special projects, etc. With the energy transformation, smart grid and the rise of renewable energy, wind power and solar energy are becoming a new driving force for Nexans in China.

In order to accelerate its layout in the field of renewable energy, as early as the beginning of this year, Nike acquired the controlling right of BECableCon, a well-known wind turbine cable kit in Denmark. "Since the acquisition, we have been studying jointly with BECableCon on how to further extend the cable business in wind power to the solar power generation field." Christopher said frankly.

At the same time, the transportation business has also become another important driving force for Nike in China. According to the previously released financial report of Nexans in the first half of 2018, Nexans (Suzhou) Cable System Co., Ltd. has a strong growth momentum, mainly due to the strong demand for railway cables in China. According to the official data provided by Nike, up to now, the locomotive cables manufactured by Nike have been used in all Chinese high-speed railway models, covering CRH1, CRH3, CRH5 and CRH6. "In addition, in terms of cruise cable business, we are transferring the most advanced technology in Europe to the Suzhou production base, Nike (Suzhou) Cable System Co., Ltd., to better serve China's cruise economy." Christopher revealed.

It is noteworthy that with the development of new energy vehicles in China, especially electric vehicles, Nexans is also increasing its business in automotive cables. It should be noted that the architecture of electric vehicles is completely different from that of traditional fuel vehicles, and the use and wiring of cables in the whole vehicle are also quite different.

"In the field of new energy vehicles and electric vehicles, Nike is still in a leading position. We have been working hard for more than a decade. The bottleneck of current development does not lie in technology research and development, nor in vehicle production, but in the limited and perfect charging facilities, which also belongs to cable services." Christopher said. It is reported that for the charging market in China, Nike has just signed a cooperation on electric vehicle charging facilities with Total, a global petrochemical giant. The latter acquired G2mobility, a French electric vehicle charging solution company, in September.

"At present, there is no cooperation, which will be the direction of our efforts." Christopher said whether he would join hands with Chinese energy enterprises such as "three barrels of oil" or "two power grids".

According to the third quarter financial report of Nike, its total sales in the third quarter of 2018 reached 1.613 billion euros, achieving an overall organic growth of 1.9%. The sales in the first nine months of this year were 4.895 billion euros, and the annual operating profit is expected to be about 185 million euros. The above financial report also disclosed that the overall growth rate of the Asia Pacific region in the third quarter was 14.1%, mainly benefiting from the increase in sales of dealers in Australia and the strong acquisition in South Korea.

However, China's market data, which accounts for 60% of the market share in the Asia Pacific region, has not yet been released. According to the previously released financial report of Nike in the first half of 2018, the performance of Nike in China continues to tighten, which is not impressive. This is mainly due to the unsatisfactory sales data of its joint venture factory, Nike (Yanggu) New Rihui Cable Co., Ltd.

"The main product of Nexen (Yanggu) is high-voltage cables. Due to the overall slowdown of China's power equipment market, the enterprise is facing challenges such as price pressure and overcapacity." The official explanation of Nike is as above. Perhaps because of this, Nike also urgently needs to find a new growth point to ensure its own performance.

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