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On April 12, the latest data released by the China Association of Automobile Manufacturers showed that the new energy vehicle market grew again against the trend under the general environment of the continuous decline of the traditional passenger vehicle market and the implementation of the new energy subsidy policy. From January to March, the production and sales of new energy vehicles in China increased by 102.7% and 109.7% year on year.

Among them, 226000 and 227000 pure electric vehicles were produced and sold, up 109.3% and 121.4% year on year; The production and sales of plug-in hybrid vehicles reached 78000 and 72000 respectively, up 85.2% and 79.1% year on year.

However, it should be noted that the Notice on Further Improving the Promotion and Application of Financial Subsidy Policies for New Energy Vehicles (hereinafter referred to as the Notice) issued on March 26 has made detailed provisions on the subsidy standards and technical requirements for new energy passenger cars, new energy buses and new energy special vehicles. Affected by the new round of subsidy policy, the sales composition of pure electric passenger vehicles has shown obvious changes.

According to the latest data released by the National Passenger Car Market Information Joint Conference, the market share of minicars has decreased from 69% in March 2018 to 26% at present. The sales volume of this segment in March was only 23043, down 18% year on year; While the compact car market rose by 392% to 49049 vehicles year on year, with a market share of 55%. At the same time, the small car market also saw a significant growth year on year. The market share also increased by 2 percentage points on the basis of last month.

In this regard, Cui Dongshu, the secretary-general of the National Passenger Car Market Information Joint Conference, said that although the subsidy has a large retrogression, the Notice has set a retrogression transition period, which has little impact. The technology is mainly aimed at two aspects: endurance and density. Most car enterprises have alternative models.

"The early transition period is uncertain, and they are worried that if the implementation of the policy is not continuous, there will be great pressure on the stable growth of the car market and the structural growth of new energy in the first half of the year. The current transition period is clearly a major benefit." Cui Dongshu analyzed that the policy setting in the transition period allows the car enterprises to have a reasonable layout and a time period for calibrating new products. In addition, the technical indicators improved relatively quickly in line with expectations, and the enterprises responded well, forming a feature that the sales of new energy vehicles in the subsidy transition period and the new subsidy period at the end of the year maintained a good growth.

"One and a half more months of the extension period in 2019 is equal to giving the enterprise a huge incremental opportunity, so that the sales forecast of new energy in 2019 will be improved a little. It is predicted that the sales of 100000 units will increase to 1.7 million units." Cui Dongshu said.

Shi Jianhua, deputy secretary-general of China Association of Automobile Manufacturers, analyzed that in 2019, China's automobile market will still operate at a low speed, and new energy vehicles will continue to grow. He suggested that new energy would become the focus of the car market and the marketing should be more refined; The competition of independent brands is intensifying and the pattern is more centralized. All manufacturers can seek joint and cross-border cooperation to improve their competitiveness; New energy vehicle products should develop towards customization, intelligent function and platform development.

"The global sales volume of new energy vehicles in 2018 was 2 million, of which 1.25 million were sold in China, accounting for more than half of the global sales again, reaching 62.5%." Dong Yang, the executive vice president of the China Association of Automobile Manufacturers, said that now, domestic users need not discuss whether new energy vehicles are feasible, because by 2025 or later, from the perspective of comprehensive performance and cost, the cost of electric vehicles will be equivalent to that of gasoline vehicles.

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