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2021 is the first year of the "14th Five Year Plan". As the concept of Low-carbon economy is improving, new energy will be used more widely. On December 21, 2020, the State Council Information Office officially announced the white paper of China's Energy Development in the New Era, which clarifies the new energy development strategy; The 2021 China Automotive Market Forecast Report released by the China Association of Automobile Manufacturers shows that the sales of new energy vehicles in China will reach 1.8 million units in 2021, a year-on-year increase of 40%, which will bring huge market space for future new energy batteries; According to the prediction of the Lithium Battery Research Institute of Gaogong Industry and Research Institute, there is also a huge demand for energy storage lithium-ion batteries in power systems, communication base stations, data centers, UpS, rail transit, artificial/machine intelligence, industrial applications, applications, aerospace, and other areas. It is expected that by 2021, the demand for lithium battery energy storage installation will increase from 16.2GWh last year to 25.2GW, an increase of 55.6% year-on-year. Faced with such a beautiful prospect, new energy battery companies should not only leverage their advantages, but also reflect on their shortcomings and make up for their shortcomings.

Firstly, the competitiveness of new energy batteries in the high-end market is not strong, and the competition in the middle and low end is becoming increasingly fierce. At present, the dominant player in high-end new energy vehicles is still TSLA in the United States. Most of the power lithium batteries used are supplied by Panasonic in Japan and LG in South Korea. Although CATL and TSLA successfully teamed up in March last year, they are only interested in cooperation and there is still a certain distance from large-scale supply. At the same time, emerging forces such as NIO, Xiaopeng, and Ideal have also made efforts in the high-end automotive market, but their sales volume is relatively low and their ability to accommodate high-end batteries is limited, resulting in domestic battery manufacturers' important sales channels leading to the mid to low end market. However, the domestic middle and low-end battery market is fiercely contested. Many companies have low profits due to price cuts, and even some companies are unable to make profits, and even the phenomenon of "Gresham's law" appears. As in December last year, China Mobile issued penalties for more than 10 new energy battery suppliers who had quality problems due to malicious price reductions, including canceling the remaining shares, paying a penalty of 400000 yuan, and prohibiting cooperation for three years.

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