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According to 21st Century Network, there was no advertising expenditure in the 2012 and 2011 annual reports of Chaowei Power. However, in a list of advertisements claimed to be the power of Chaowei obtained by 21st Century Network, we found that there are indeed many advertisements of Chaowei, among which there are many satellite TV channels with the highest ratings, such as Oriental TV, Zhejiang Television, Tianjin TV, as well as many channels in Hebei and Shandong.

Regarding this advertising list, Yang Yuanling stated that it cannot have been leaked by insiders.

21st Century Network has consulted multiple battery industry insiders, and most of them say that there are quite a few advertisements for Super Power. Is the spokesperson Donnie Yen!

Causing a price war?

Regarding the rumor of a sudden collapse, Chaowei Power has announced on its official website that illegal individuals have recently used mobile phone text messages, online posts, QQ mass posting and other means to despicably disclose false information, maliciously damaging the commercial reputation and product reputation of Chaowei Company. This behavior has violated criminal law, and the company has reported to the public security organs for investigation and punishment.

Although the company has responded to the questioning, there are still many doubts in the public's hearts: was Chaowei assassinated or did insiders reveal the truth? Tianneng and Chaowei are both industry leaders, why is Chaowei alone being hacked? Is there any hidden concern about the rapid expansion and explosive rise of Chaowei?

There are multiple reasons for the situation at Chaowei, including price wars, rising prices, and the rapid pace of expansion. An industry insider told 21st Century Network.

After organizing the interim reports of 8 listed lead-acid battery companies on 21st Century Network, it was found that the net profit in the first half of the year was 1.067 billion yuan, of which Tianneng Power ranked first in the industry with a net profit of 376 million yuan in the first half, and Chaowei Power ranked second with 322 million yuan, accounting for 35.23% and 30.18% respectively.

It can be seen that the concentration of the lead-acid battery industry is relatively high. Moreover, in terms of growth rate, the two companies are significantly ahead of other companies with 87.20% and 127% respectively. (Although the net profit of Nandu Power (300068) increased by 200.78% year-on-year in the first half of the year, its base is relatively small), forming an oligopoly competition pattern where Tianneng and Chaowei compete for dominance.).

This industry pattern is first and foremost something that other companies do not want to see; Secondly, there is considerable dissatisfaction with their upward mobility. The appellant stated that.

And this means a price war. It is understood that since mid March this year, there have been four large-scale price reductions in the electric vehicle battery market, and the decline has been astonishing.

Chaowei and Tianneng are referred to as the initiators of the price war.

Taking Chaowei batteries as an example, starting from March this year, the price of a single set of 48V12A batteries has gradually dropped from over 500 yuan to 380 yuan and 390 yuan in April.

Regarding price wars, government departments have also intervened. In July, Chaowei Company announced the cessation of all preferential policies for batteries and the resumption of normal market sales. However, due to the overall overcapacity of the industry and the lack of uniformity among companies, it has not been able to prevent the pace of price wars.

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