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But undoubtedly, in the face of capital and maximum interests, TSLA's progress and sales are almost omnipotent. Not long ago, it was revealed that BYD is about to supply blade batteries to TSLA in the second quarter of next year. Currently, the TSLA model equipped with blade batteries has entered the C-sample testing stage. How many people should envy such a strong alliance.

In a few days, TSLAAIDay will be held in the United States, which is another major event that may ignite the entire industry after TSLA Battery Day. At that time, the man who likes to wear a black T-shirt and make exaggerated expressions will stand on the stage with only a few beams of light projected, perhaps because of this stage charm, many people have fallen in love with TSLA.

Behind the 'barbaric' expansion

Although I have not conducted extensive market research, when asked to friends around me, "What are the current pure electric models in the market?" After TSLA, BYD, and NIO, most people will get lost in thinking, and brands like Xiaopeng, Jikron, Euler, and Xiaoant will almost only leave shallow traces in the minds of ordinary consumers.

However, there is a problem behind this. At present, there are nearly 100 new energy models on sale in the domestic market, ranging from traditional OEMs to new power car companies, from popular models to high-end models, and from mini cars to medium and large SUVs. Even though the sales of each car company's models are 4000+on the monthly sales list, there are few models or brands that can be "remembered".

In addition, the localization of brand sales areas is also extremely severe.

For example, the Guangzhou region must be under the jurisdiction of GAC Aian brand; In Shanghai, Roewe and BYD are the majority; The Hangzhou region is naturally lucky; Wuling Hongguang MINIEV produced in Qingdao has a considerable proportion in the northern coastal areas. Where are the car companies? Localization must have the strongest penetration, and with some protection of local companies in various regions, many other new energy brands need to take a long time to settle in.

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